Top 25 Demand Gen Voices of 2026

Built Refine Labs into the #1 demand gen agency for high-growth B2B companies, then exited in 2025 after a 6-year run. Created the State of Demand Gen podcast, which became the most-listened show in the category. His central argument, that B2B companies over-invest in lead capture and under-invest in demand creation, reshaped how an entire generation of marketers thinks about pipeline.

Former VP Marketing at Drift ($1B exit) and CMO at Privy ($100M+ exit). Built Exit Five into the #1 community for B2B marketers with 6,000+ paying members. Hosts The Dave Gerhardt Show. Known for distilling complex marketing strategy into simple, repeatable frameworks. His content on brand vs. demand is some of the most-debated in B2B.

10+ years building demand gen engines at companies including brightwheel and Chili Piper. Founded DemandLoops to advise early-to-growth stage B2B SaaS companies on building go-to-market engines. Her DemandLoops Substack is one of the most practical demand gen newsletters in B2B, covering charter creation, campaign architecture, and attribution.

B2B marketing advisor who's helped 50+ SaaS companies grow inbound pipeline, including Semrush, Gong, Cognism, and Demandbase. As Director of Demand Gen at Nextiva, helped scale revenue from $70M to $200M+. Also scaled Aura from 0 to 200,000+ monthly visitors. His content blends SEO, demand gen, and content strategy into a single growth playbook.

2x Head of Content at billion-dollar startups Gong and Clari. Helped scale Gong's brand from $20M to $200M ARR through content-led demand gen. Now runs The Reeder, advising companies including Notion, Wiz, and AudiencePlus on content strategy. His newsletter and LinkedIn courses on content-driven pipeline are among the most popular in B2B.

CMO at G2 after previously scaling Salesloft 10x as their first CMO (series C to E, $2.3B valuation). Also served as CMO at Drata and Alfresco. LP at Stage 2 Capital and advisor at Scale Venture Partners. Her playbook for going from $1M to $100M through demand gen and brand investment has been adopted by dozens of high-growth companies.

15 years in SaaS sales, first hire at 7 startups (3 acquisitions, 2 IPOs). Created the Mic Drop Cold Call Method and the #DeathToFluff movement. His argument that outbound is a demand gen channel, not just a sales function, has pushed marketers to think about cold outreach as part of the pipeline generation mix.

Co-founded Terminus and helped create the ABM category. Now runs GTM Partners, a research and advisory firm. WSJ bestselling author of MOVE and ABM is B2B. FlipMyFunnel community has 50,000+ members. His frameworks for aligning demand gen with sales and CS into a unified GTM motion influence how companies structure their pipeline efforts.

Former VP of Marketing at Help Scout and G2. Built demand gen programs from scratch at multiple SaaS companies and now advises startups on building their first marketing engines. Known for practical, no-hype content on what actually works in B2B demand gen vs. what's just LinkedIn theater.

Co-founded MKT1, a newsletter and advisory practice for B2B marketing leaders. Previously led marketing at Asana and Carta. Her frameworks on positioning, demand gen org design, and budget allocation are used by hundreds of marketing leaders. Known for detailed, opinionated breakdowns of how marketing teams should actually be structured.

B2B demand gen consultant who's become one of LinkedIn's most-followed landing page and conversion strategists. Her teardowns of real B2B landing pages, showing exactly what converts and what kills pipeline, get consistently high engagement. Previously led demand gen at enterprise companies before going independent.

Runs Growth Sprints, helping B2B SaaS companies build SEO-driven demand gen programs. His approach treats SEO as a demand gen channel, not just a content play, focusing on bottom-of-funnel intent capture. Creator of the SEO for the Rest of Us newsletter. Previously Director of SEO at ActiveCampaign.

Built Impactable into a leading LinkedIn Ads agency for B2B companies. His content on LinkedIn advertising strategy, campaign structures, and targeting approaches gives demand gen marketers a practical playbook for the platform. Known for sharing real campaign data and spend breakdowns, not just theory.

Practitioner voice building demand gen in real time and sharing what works. Previously led demand at Refine Labs and HockeyStack. Known for honest content about attribution challenges, dark funnel measurement, and why most B2B companies are measuring the wrong things. His posts on pipeline vs. lead metrics drive constant debate.

Scaled Cognism's demand gen program from early stage to one of the most cited B2B marketing case studies in Europe. His content on building demand gen playbooks, organizing campaigns around buyer intent signals, and measuring what matters is widely followed by B2B marketers on both sides of the Atlantic.

Built HubSpot Academy from scratch, training millions of marketers worldwide. Later served as CMO at Airmeet and Drift. His frameworks on using education and community as demand gen channels pioneered the 'learning-led growth' category. Now co-founded TACK to help companies build go-to-market through owned events.

Built Navattic's growth engine through interactive product demos used by hundreds of B2B companies. Her content on how interactive demos generate demand and shorten sales cycles is backed by real conversion data from Navattic's customer base. One of LinkedIn's rising demand gen voices with sharp takes on PLG and demand gen overlap.

CMO at HubSpot overseeing one of the largest B2B demand gen operations in SaaS. Co-hosts Marketing Against the Grain podcast. Co-author of The B2B Social Media Book. His perspective on how AI is changing demand gen, from content creation to lead scoring to campaign optimization, carries weight given HubSpot's scale and data.

Co-founded TACK with Mark Kilens and previously led evangelism at Alyce and Clari. His content on people-first demand gen, building pipeline through personal brand and thought leadership rather than gated content, has resonated with marketers frustrated by traditional lead gen playbooks. Author of B2B LinkedIn Content Marketing.

CMO at Qualified, the pipeline generation platform for enterprise companies using Salesforce. Previously held marketing roles at Salesforce. Her content covers the intersection of conversational marketing, AI agents, and demand gen, showing how real-time website engagement creates pipeline that traditional forms miss.

Previously Director of Content at PeerSignal and Dooly. Built a following through sharp, concise LinkedIn content on content strategy for demand gen teams. Her takes on what kind of content actually generates pipeline vs. what just gets likes challenge marketers to rethink their content calendars.

Co-runs Fullfunnel.io, which helps B2B companies build full-funnel demand gen and ABM programs. His content on account-based demand gen, orchestrated outbound, and multi-channel campaign execution provides detailed playbooks that mid-market teams can implement. Regular speaker at European B2B marketing conferences.

B2B demand gen leader with deep experience building pipeline at mid-market and enterprise companies. Known for practical content on building demand gen teams from scratch, setting realistic pipeline targets, and aligning marketing with sales on shared metrics. Her posts on demand gen career development help practitioners grow into leadership.

Runs AdConversion, which helps B2B companies build paid media programs that generate pipeline, not just leads. His teardowns of real B2B ad campaigns, showing spend, results, and what he'd change, are some of the most educational paid media content on LinkedIn. Specializes in Google Ads and LinkedIn Ads for SaaS.

Coined the term 'zero-click content' and built SparkToro's audience research tool into a demand gen resource. Her framework for creating content that delivers value without requiring a click has been widely adopted by B2B marketers rethinking gated content. Publishes a newsletter on audience research and demand creation.