About Demand Gen Insider
Demand Gen Insider is an independent resource for demand generation professionals. We publish salary benchmarks, tool reviews, career guides, and pipeline data.
Why This Exists
Demand gen is one of the fastest-growing functions in B2B. But salary data is scattered, tool comparisons are vendor-biased, and career advice comes from people who haven't run a pipeline in years.
We built Demand Gen Insider to fix that. Every data point has a source. Every tool review includes criticism. Every salary figure comes from real compensation data, not guesswork.
What We Cover
- Salary Data: Compensation benchmarks by seniority, location, company stage, and role comparisons.
- Tool Reviews: ABM platforms, attribution tools, intent data providers, ad tech, content syndication, and marketing automation.
- Career Guides: How to break into demand gen, negotiate your comp, and plan your career path.
- Benchmarks: Pipeline velocity, CPL by channel, conversion rates, and attribution models.
- Job Board: Demand gen roles from companies that invest in pipeline.
Who Runs Demand Gen Insider
Rome Thorndike is the founder of Demand Gen Insider and VP of Revenue at Firmograph.ai, where demand generation rolls up directly under his leadership. Over 15+ years in B2B sales and revenue leadership, Rome has built and managed demand gen programs at companies ranging from Series A startups to Fortune 500 enterprises, including Salesforce, Microsoft, and Snapdocs (Sequoia-backed). He holds an MBA from UC Berkeley's Haas School of Business. He built Demand Gen Insider because demand gen is one of the most misunderstood roles in B2B, and practitioners deserve career intelligence based on real market data, not recruiter spin.
Part of the Network
Demand Gen Insider is part of a network of career intelligence sites including The RevOps Report, GTME Pulse, B2B Sales Tools, and DataStack Guide.