Demand Gen Benchmarks
Compensation, tool adoption, and job market benchmarks for demand generation professionals.
What We Benchmark
Demand Gen Insider tracks benchmarks across three categories: compensation, tool adoption, and job market dynamics. All data comes from our analysis of 680 demand gen job postings with a 68.4% salary disclosure rate.
Compensation Benchmarks
The median demand gen salary is $100K. Compensation varies significantly by seniority, location, and company stage. Our salary data covers the full range from coordinator to VP-level roles.
Tool Adoption Benchmarks
We track 40 demand gen tools across six categories. Tool mention frequency in job postings reveals which platforms companies require, not which ones have the best marketing.
Job Market Benchmarks
Hiring velocity, growth signals, company segments, and geographic distribution tell you where the demand gen job market is headed.
How to Use These Benchmarks
Use compensation benchmarks to negotiate salary. Reference the median and percentile ranges for your seniority and location when discussing offers. Use tool adoption data to prioritize skill development. The tools that appear most in job postings are the ones that increase your market value. Use job market data to time career moves. When growth hiring exceeds backfill hiring, candidates have a stronger negotiating position.