Tool Reviews
Best Analytics & BI Tools for Demand Gen (2026)
Business intelligence and analytics tools that demand gen teams use to track pipeline, measure campaign performance, and report on revenue impact.
| Tool | Score | % of Jobs | Mentions | Pricing |
|---|---|---|---|---|
| Looker (Google Cloud) | 9.5/10 | 1.2% | 37 | Contact for pricing |
| Tableau | 8.3/10 | 0.8% | 24 | $15-75/user/mo |
| Microsoft Power BI | 7.4/10 | 0.5% | 15 | $10-20/user/mo |
| Amplitude | 6.6/10 | 0.2% | 6 | Free to contact for pricing |
| Mixpanel | 6.5/10 | 0.2% | 5 | $0-28+/mo |
| Domo | 6.3/10 | 0.1% | 3 | Contact for pricing |
Analytics & BI Tools
Other Tool Categories
Data from Demand Gen Insider's proprietary database of 3,011 demand generation job postings with 13.6% salary disclosure.
Frequently Asked Questions
What's the best analytics & bi tool for demand gen?
Based on job market data, Looker is the most commonly required analytics & bi tool, appearing in 1.2% of demand gen job postings.
How many analytics & bi tools do demand gen teams use?
Most demand gen teams use 1-2 analytics & bi tools. We track 6 analytics & bi tools that appear in demand gen job postings.