Tool Reviews
Best Intent Data Tools for Demand Gen (2026)
Intent data providers that surface buying signals, letting demand gen teams prioritize accounts actively researching solutions.
| Tool | Score | % of Jobs | Mentions | Pricing |
|---|---|---|---|---|
| ZoomInfo | 9.5/10 | 1.8% | 12 | $15K-50K+/year |
| G2 | 8.9/10 | 1.5% | 10 | Contact for pricing |
| Bombora | 8.3/10 | 1.2% | 8 | $25K-75K+/year |
Intent Data Tools
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Data from Demand Gen Insider's proprietary database of 680 demand generation job postings with 68.4% salary disclosure.
Frequently Asked Questions
What's the best intent data tool for demand gen?
Based on job market data, Zoominfo is the most commonly required intent data tool, appearing in 1.8% of demand gen job postings.
How many intent data tools do demand gen teams use?
Most demand gen teams use 1-2 intent data tools. We track 3 intent data tools that appear in demand gen job postings.