Tool Reviews
Best Marketing Automation Tools for Demand Gen (2026)
Platforms that automate email campaigns, lead nurturing, scoring, and multi-channel marketing workflows for demand gen teams.
| Tool | Score | % of Jobs | Mentions | Pricing |
|---|---|---|---|---|
| HubSpot | 9.5/10 | 18.6% | 114 | $0-3,600/mo |
| HubSpot Marketing Hub | 7.0/10 | 5.2% | 32 | $20-3,600/mo |
| Marketo (Adobe) | 7.0/10 | 5.2% | 32 | Contact for pricing |
| Salesforce Marketing Cloud | 6.7/10 | 3.6% | 22 | $1,250-4,000+/mo |
| Klaviyo | 6.6/10 | 3.1% | 19 | $0-$20+/mo |
| Braze | 6.6/10 | 2.9% | 18 | $50K-200K+/year |
| Iterable | 6.3/10 | 1.8% | 11 | Contact for pricing |
| Customer.io | 6.2/10 | 1.1% | 7 | $100-1,000+/mo |
| Mailchimp | 6.2/10 | 1.0% | 6 | $0-350/mo |
| Oracle Eloqua | 6.1/10 | 0.5% | 3 | $2,000-4,000+/mo |
Marketing Automation Tools
Hubspot
9.5/10
Hubspot Marketing
7.0/10
Marketo
7.0/10
Salesforce Marketing Cloud
6.7/10
Klaviyo
6.6/10
Braze
6.6/10
Iterable
6.3/10
Customer Io
6.2/10
Mailchimp
6.2/10
Eloqua
6.1/10
Other Tool Categories
Data from Demand Gen Insider's proprietary database of 613 demand generation job postings with 68.8% salary disclosure.
Frequently Asked Questions
What's the best marketing automation tool for demand gen?
Based on job market data, Hubspot is the most commonly required marketing automation tool, appearing in 18.6% of demand gen job postings.
How many marketing automation tools do demand gen teams use?
Most demand gen teams use 1-2 marketing automation tools. We track 10 marketing automation tools that appear in demand gen job postings.