Tool Reviews
Best CRM & Sales Tools for Demand Gen (2026)
CRM platforms and sales engagement tools that demand gen professionals work with daily to manage pipeline and coordinate with sales teams.
| Tool | Score | % of Jobs | Mentions | Pricing |
|---|---|---|---|---|
| Salesforce | 9.5/10 | 19.8% | 134 | $25-330/user/mo |
| Zoho CRM | 6.2/10 | 1.2% | 8 | $0-40/user/mo |
| Gong | 6.2/10 | 0.9% | 6 | $100-150/user/mo |
| Salesloft | 6.1/10 | 0.7% | 5 | $100-150/user/mo |
| Microsoft Dynamics 365 | 6.1/10 | 0.4% | 3 | $65-135/user/mo |
CRM & Sales Tools
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Data from Demand Gen Insider's proprietary database of 676 demand generation job postings with 61.7% salary disclosure.
Frequently Asked Questions
What's the best crm & sales tool for demand gen?
Based on job market data, Salesforce is the most commonly required crm & sales tool, appearing in 19.8% of demand gen job postings.
How many crm & sales tools do demand gen teams use?
Most demand gen teams use 1-2 crm & sales tools. We track 5 crm & sales tools that appear in demand gen job postings.