Tool Reviews
Best Analytics & BI Tools for Demand Gen (2026)
Business intelligence and analytics tools that demand gen teams use to track pipeline, measure campaign performance, and report on revenue impact.
| Tool | Score | % of Jobs | Mentions | Pricing |
|---|---|---|---|---|
| Tableau | 9.5/10 | 7.5% | 51 | $15-75/user/mo |
| Looker (Google Cloud) | 9.4/10 | 7.2% | 49 | Contact for pricing |
| Microsoft Power BI | 7.6/10 | 3.4% | 23 | $10-20/user/mo |
| Amplitude | 6.8/10 | 1.8% | 12 | Free to contact for pricing |
| Domo | 6.4/10 | 0.9% | 6 | Contact for pricing |
| Mixpanel | 6.3/10 | 0.6% | 4 | $0-28+/mo |
Analytics & BI Tools
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Data from Demand Gen Insider's proprietary database of 676 demand generation job postings with 61.7% salary disclosure.
Frequently Asked Questions
What's the best analytics & bi tool for demand gen?
Based on job market data, Tableau is the most commonly required analytics & bi tool, appearing in 7.5% of demand gen job postings.
How many analytics & bi tools do demand gen teams use?
Most demand gen teams use 1-2 analytics & bi tools. We track 6 analytics & bi tools that appear in demand gen job postings.