About Demand Gen Insider
Demand Gen Insider is an independent resource for demand generation professionals. We publish salary benchmarks, tool reviews, career guides, and pipeline data.
Why This Exists
Demand gen is one of the fastest-growing functions in B2B. But salary data is scattered, tool comparisons are vendor-biased, and career advice comes from people who haven't run a pipeline in years.
We built Demand Gen Insider to fix that. Every data point has a source. Every tool review includes criticism. Every salary figure comes from real compensation data, not guesswork.
What We Cover
- Salary Data: Compensation benchmarks by seniority, location, company stage, and role comparisons.
- Tool Reviews: ABM platforms, attribution tools, intent data providers, ad tech, content syndication, and marketing automation.
- Career Guides: How to break into demand gen, negotiate your comp, and plan your career path.
- Benchmarks: Pipeline velocity, CPL by channel, conversion rates, and attribution models.
- Job Board: Demand gen roles from companies that invest in pipeline.
Who We Are
Demand Gen Insider is created by Rome Thorndike. Rome runs Provyx, a data and growth consultancy serving B2B SaaS companies.
Part of the Network
Demand Gen Insider is part of a network of career intelligence sites including The RevOps Report, GTME Pulse, B2B Sales Tools, and DataStack Guide.